AdTheorent Unveils Real-Time Mobile Learning Machine

RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time Learning Machine," the platform leverages machine-learning and predictive modeling to generate "on-the-fly" insights for mobile advertisers in real-time.During a pre-release trial over the 2012 holiday shoppingseason, AdTheorent said the platform delivered average engagement levels in the "200-300%" range above industry norms for some undisclosed retail brands.
The platform, which was developed AdTheorent's Chief Data SSand washing machinecientist Saed Sayad, analyzes 50,000 bid requests per second on a single server, filtering out bids with a low probability of click,knife sets conversion or awareness lift, the company said, adding that the system "learns from incoming bid requests and builds and modifies predictive models as it learns, applying such models in live campaigns to match each mobile advertisement with the optimum mobile impression.In the lighting apparatus, the high energy consumption is mainly concentrated in the incandescent Solar light, halogen lamps, and some of the video lights. Therefore, the energy consumption by using the expensive energy to drive the light source of is high."The company said campaigns tested to date generated "uplifts" as high as 500% over previous norms.AdTheorent described the platform as the foundation of it's "second generation mobile ad network.
We're giving him an honorary gold crown (with an official ANDPOP engraving of course) for giving one of the most chilled out, honest interviews we've ever had.Household scissors ANDPOP's Casey Jones sat down with the Cleveland rapper and knew it would be a good interview as soon as he started rolling a joint, completely casual.MGK answered a bunch of questions about his childhood for the newest episode of Way Back When, which was fine with him. "Damn I wish more interview had fucking cool questions like this that made me reminisce on childhood awesomeness." Included: His first kiss with tongue, Aladdin on SEGA Genesis and his favourite Marijuana jingle.
Bungling thieves fled empty handed when they dropped a stolen cash machine down an embankment in Heckmondwike.The thieves broke into the Burmah service station in Walkley Lane just after midnight on Wednesday January 23.The two men used a chain to attach the cash machine from the floor to a Mitsubishi Pajero vehicle and tried to drag it from the service station.Hydraulic cone crusher However the cash machine ended up falling down a nearby embankment where it was left.The suspects then made off in the Mitsubishi which was found abandoned in the Firthcliffe estate the following day.